The 57th person selected in the 2026 NFL Draft will get more than a chance to play in the pros — he’ll also get a lifetime supply of Heinz ketchup.
The iconic Pittsburgh company announced it will dub the 57th draft pick Mr. 57, paying homage to the number that has been displayed on Heinz bottles for the past 157 years.
Former NFL star and 57th draft pick David Hester will be on hand to congratulate the inaugural Mr. 57. That lucky draft pick will get a Mr. 57 jacket, a lifetime supply of ketchup and a chance to partner with the condiment company.
“Hearing your name called on Draft day is a moment you carry for life, so it’s an honor to welcome the first ‘Mr. 57’ into the club and help launch a new tradition that recognizes the legendary players who make their mark on the game,” Hester said in a news release.
The 57th pick will be the 25th pick in the second round, and that currently belongs to the Chicago Bears. The Steelers, by the way, are kinda close at No. 53.
Heinz also will offer $25 off Uber Eats orders from select restaurants while the 57th pick is on the clock.
The Kraft Heinz Co. last month was named the NFL’s first-ever official condiment partner. It’s the exclusive topping for concessions at Acrisure Stadium.
“With the Draft in our hometown this year, we knew it was the right moment to go bigger than ever,” Jamie Mack, associate director of brand communications for Heinz U.S., said in a news release. “All week long, we’re painting the city red and showing up for fans in fresh, unforgettable ways — celebrating 57, the number that has defined our brand for more than a century.”
The brand also will take over more than 150 billboards, including spots near Pittsburgh International Airport and Acrisure, which many fans still refer to by its prior name, Heinz Field.
At the Taste of Pittsburgh at the Draft Experience, fans will find stations stocked with Heinz condiments, along with photo opportunities and exclusive merchandise.