There’s a new slogan in town. Well, in state, actually. Pennsylvania’s newest catchphrase is going up on billboards around the Keystone State: “Pennsylvania. Pursue Your Happiness.â€? The slogan replaces “State of Independence.â€? Before that, it was “Pennsylvania Memories Last a Lifetime,â€? ‘’You’ve Got a Friend in Pennsylvania,â€? and “America Starts Here.â€? “Whoever you are, no matter what you love to do,â€? the state’s tourism website says, “know that happiness is Pennsylvania’s keystone. It always has been. It lives in our historic treasures. Our dynamic urban spaces. Our greater-than-great outdoors. “Mix it up. Make it yours. Visit soon and build your own personal adventure from every corner of our warm and welcoming state.â€? The campaign, which launched last week with a YouTube video, also is pushing the idea of The Happy Traveler. “Oh, you probably know them already — the Happy Traveler,â€? the website writes. “The state’s traditional travel guide is being reimagined into an inspirational guidebook filled with tips to start your journey, your journey to Pursue Your Happiness.â€? Upgruv.com is a trendy website of 535mediallc.com. Email Newsletters TribLIVE's Daily and Weekly email newsletters deliver the news you want and information you need, right to your inbox.