The 101-year-old North Pittsburgh Telephone Co. name will disappear under a merger with an Illinois-based telecommunications company that was completed Monday. Consolidated Communications will become the phone company immediately for North Pittsburgh customers in northern Allegheny and southern Butler counties, plus adjacent parts of Armstrong and Westmoreland counties, spokeswoman Laura ZuHone said. Two other North Pittsburgh Systems Inc. businesses -- Penn Telecom, a phone and broadband company with business customers across the Pittsburgh area, and Nauticom, an Internet service provider -- will be co-branded with the Consolidated name for a while, she said. Advertising and correspondence may read "Consolidated Communications, formerly Penn Telecom" for example to ensure the local market understands the change, ZuHone said, but all three companies will carry the Consolidated name alone within a year. Eleven jobs in various departments at the Richland-based company were cut as of yesterday, in a combination of attrition and layoffs. ZuHone added that Mattoon, Ill.-based Consolidated will continue to comb through its operations -- with about 1,400 workers in Illinois, Texas and Pennsylvania -- and trim duplicated positions and other unnecessary costs. Consolidated's acquisition of long-struggling North Pittsburgh is valued at $325.1 million in cash and stock. Comcast and Armstrong Cable have lured away phone customers with triple-play discounts on phone, Internet and TV service, and Consolidated plans to compete by beginning its own Internet protocol TV, providing for television service over the Internet, early this year in select areas of the North Pittsburgh territory. The product has about 11,100 subscribers in Consolidated's Illinois and Texas markets. The North Pittsburgh businesses, with just under 300 employees, service customers through a total 141,687 connections. Farmers and other residents of the Gibsonia section of Richland founded the phone company in November 1906. Bradford Woods Councilman David Baldonieri said yesterday he hadn't heard about the merger, but North Pittsburgh has a good reputation. "From both a personal and a council standpoint, I've never heard much complaining. We've always been satisfied with them -- good service at reasonable prices," he said.