NFL Hall of Famer Terry Bradshaw has just unloaded his $22.5 million, 744-acre ranch just north of Dallas-Fort Worth.

The former Steelers quarterback and four-time Super Bowl champion said in a press release that selling the ranch has been “a long and winding road.”

He said he and wife, Tammy, were reluctant to sell “until we we found our perfect sunset opportunity to do what we enjoy on a smaller scale … and we found that. … Between my own schedule, the TV series, my family’s changing needs, our horse and cattle business, as well as many other commitments, neither timing nor opportunity was ever on our side or completely aligned.”

The ranch, which sits just across the Red River, in Thackerville, Okla., includes an 8,600-square-foot luxury estate home, paved roads and fishing lakes, along with a stable, an arena and other equine facilities and equipment.

The deal was brokered and announced by Icon Global Group, a Dallas firm.

The ranch was the setting for the “Bradshaw Bunch,” the reality show the FOX analyst and his family filmed.

The release said the Bradshaws moved somewhere in Texas, but it didn’t specify a location.

Just last week, a Steelers jersey that Bradshaw wore in at least two games came up for auction. The starting bid was $10,000. As of Tuesday morning, 13 bids are in and the price stands at $17,959.

It is being auctioned off by Lelands, an auction house that specializes in sports memorabilia and cards.

As every good Pittsburgher knows, Bradshaw helped guide the Steelers to four Super Bowls in six years in the 1970s. He was twice named the Super Bowl MVP and earned the MVP title for the entire league in 1978, the same year he won his third Super Bowl.

The property has been re-branded as the horse breeding company Red River Equine. According to the release, it “is being re-developed and marketed as a large-scale premiere breeding, training, and sales preparation facility catering to several different aspects of the American Quarter Horse industry. The facility will stand a variety of specialty proven stallions for breeding, provide embryo transfer as well as other niche management and breeding practices focused on augmenting various alternative breeder, trainer, and competitor needs in the rapidly growing sector of the horse industry.

The new ownership is a joint venture between two formerly out-of-state identities, Billy, and Suzzone Franks of Texas, together with Chad and Tiffeny Beus who have relocated from Utah to lead the venture development.

Chris Pastrick is a Tribune-Review digital producer. You can contact Chris at 412-320-7898, cpastrick@triblive.com or via Twitter .